Privacy policy.

Last Update: October 19, 2023

Thank you for visiting Purpose Education Collective. Purpose Education Collective provides high school students in grades 9-12 with a continuous leadership program, including personalized coaching, enabling them to make a transformative impact and navigate their academic, life and career journeys with clarity, confidence and excellence.

In our mission to inspire youth to lead with authentic passion and purpose, we are committed to protecting the privacy of our Users and providing a safe and equitable online learning environment. Purpose Education Collective is committed to only collecting Student User information that supports individualized student learning, provides insights on student progress for parents and guardians, and improves the overall student learning experience.

Purpose Education Collective does not permit third-party advertising on the Platform, and Purpose Education Collective does not sell, lease or otherwise trade for value any personal information of Student Users. Student User information is only used to provide and improve our services.

This Privacy Policy describes how Purpose Education Collective, Inc. (“Purpose Education Collective”, “we”, “us”, and/or “our”) collects, uses, discloses, and safeguards personal information provided to us by students, parents, guardians, and others (collectively “Users” or “you”) when they use our website, downloadable apps, third-party tools, or other services we provide at purpose-educate.com and purpose-educate.slack.com (the “Sites”) or any other location that links to this Privacy Policy (collectively referred to as the “Services”), as well as any information we collect offline and combine in our databases. Certain features discussed in this Privacy Policy may not be offered on each Service at any particular time.

For the purposes of this Privacy Policy, “Personal Information” means information about identified or identifiable individuals, such as their name and email address, and includes “personal data” as defined by Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”) and “personal information” as defined by the European Union’s General Data Protection Regulation (“GDPR”).

By using Purpose Education Collective’s Service, you confirm you have agreed to the Purpose Education Collective Terms of Service, to the extent permitted by law, and have read and understood this Privacy Policy.

Note about Child Users or Minors: As required by applicable law and our Terms of Service, children under the age of 13 may only engage with our Services with the express prior consent of a parent or legal guardian (“Parent”) or as otherwise permitted under the Children’s Online Privacy Protection Act (“COPPA”). In order to register for Purpose Education Collective, you must be over the age of 18. Parents registering for Purpose Education Collective on behalf of their child, must give their consent at the time of registration to permit us to collect Personal Information from their child.

Information We Collect from Users

We and our service providers collect information when Users visit our website or create an account to use the Services. The types of information we collect varies depending on the type of User who engages the Services, including:

“Parent Users” or “Parents” (including parents and guardians of Student Users).

“Student Users” or “Students” (a child and/or student who uses the Services).

More information on each type of account can be found in our Terms of Service.

Information We Collect From Users

We collect information from Users when they send it to us. For example, when you purchase a product or service, sign up to receive our newsletter, or otherwise contact us with a customer support question, chat, comment, or request, we may collect and use this information you provide.

If you submit any information relating to other people in connection with your use of the Services, you represent that you have the authority to do so and you permit Purpose Education Collective to use and share the information in accordance with this Privacy Policy.

Student Users

We collect information about Student Users when the Student User account is created by a Parent. We are committed to collecting the minimum amount of information about Students as is needed to operate the Services.

When a Purpose Education Collective Student User account is created, we collect the Student’s:

Name
Email Address
Grade
School
Username

Students, with the support of their Parents, create a unique username, which is visible to other Users, including Parents, Guardians, and our Purpose Education Collective Coaches and Administrative teams. The student has the option to create and upload an avatar (e.g., Memoji using Apple products) or their photo. The usernames and accompanying avatar appearances are the two ways that users are differentiated on the learning platform.

Parent Users

When registering with Purpose Education Collective, Parent Users are asked to provide personal information, including but not limited to their first and last name, email address, postal code, picture or avatar (optional), and a password for their account. Following the registration of a Parent User, Purpose Education Collective then requests Parent Users to provide the Student User information for their children that they would like to register. The Parent User then provides information regarding Student Users that include a username, personal email address, grade and school.

For Parent Users with a paid membership, we may also collect payment information. Note, Purpose Education Collective does NOT directly store credit card information — all credit card information and transactions are stored by our third-party payment providers, such as Stripe through which you purchased a membership.

Information We Collect From Our Platform, Use of Services and Other Sources

Performance Data

As Students use the Purpose Education Collective Platform and Services, we collect information on the features they interact with, the knowledge discovery and mindsets content they encounter, and questions they answer (“Performance Data”). This information could include, but is not limited to, data on which Discovery related content a Student completes, the responses to questions answered, how much of the curriculum the Student has completed, and how much time a Student spends in completing the tasks. We use Performance Data to customize a Student’s learning journey. Select components of a Student’s Performance Data are shared with a Parent to allow for monitoring of the Student’s progress and to personalize the Student’s learning journey.

Device Data

Similar to other websites and online services, Purpose Education Collective and our third-party providers automatically collect certain technical information from your computer or mobile device over time and across different websites when you use the Services, such as your IP address, your browser type, your operating system, the pages you view on the Services, the pages you view immediately before and after you access the Services, and other information about your use of the Services. All of this information may be collected through use of “cookies,” which are small text files that the Services save on your computer using your web browser and access when you return, and other similar technologies, like “pixel tags,” which are pieces of code placed on a web page that can collect information about whether a User has been to a certain web page or clicked on a specific advertisement.

The information collected through these technologies includes information about the way you arrive at and use our website, products and services, including the pages you visit, the links you click, how frequently you access the product, or whether you open emails or click links contained in the emails we send you. It also includes information about high-level geographic location, such as a User’s state or region as approximated by the User’s IP address, for reasons such as associating a User with the appropriate curriculum, product improvement, and sending locally relevant marketing communications to Parent Users. We and our third-party providers also collect analytics data, for example through the use of tools such as Google Analytics, to measure traffic and usage trends for the website and to understand more about the demographics and behaviors of our Users. We also use third-party advertising providers to collect information about Parent Users who visit areas of the Services that are not directed to Student Users. This includes information used to deliver interest-based advertising to Parent Users, including advertising for our Services, when those Users visit third-party websites, and provide us with statistics about the effectiveness of our advertising on third-party websites.

We and our third-party providers may use the information collected through these technologies for the purposes described in this Privacy Policy, including delivering content, analyzing our Users’ experience on the Services, and delivering advertising to Parents when they visit other websites and applications. Cookies and these other technologies placed within the Purpose Education Collective Platform or within other areas of the Services directed to Students will be used only in support of the Service’s internal operations, personalizing content, and improving and optimizing the Services. We do not allow third-party targeted advertising providers to collect information from the Student-directed portions of the Services.

Third Party Information

We may obtain information about you or your use of the Services from third parties and sources, such as web hosting providers, analytics providers, or advertisers. In certain circumstances, you may give us permission to access your information from some of these services offered by third parties. The information we obtain from third-party services depends on your account/privacy settings with those third parties and the third parties’ privacy policies. You are responsible for reviewing the privacy policies of these third parties and adjusting your settings to meet your preferences. When you access the Services through third-party platforms, you are authorizing us to collect, store, and use such information and content in accordance with this Privacy Policy. Please keep in mind that any information provided to us by a third party may also be subject to that third party’s privacy policy.

How We Use Your Information

Parent User Information | Parent user information is collected and used for the following:

  • To allow Parents to register for and use the Services, such as when you securely log into your portal, to send a communication about a Student’s progress or account, or provide feedback to us. For confidentiality purposes, information about a Student is only provided to a Parent linked to that Student’s account.

  • To analyze and provide progress reports to Parents on linked Student User accounts.

  • To process payments. NOTE: Purpose Education Collective does NOT directly store credit card information — such information is stored by our third-party payment providers, such as Stripe.

  • To communicate with Parents regarding your account, including providing information about changes to the Terms of Service, updates regarding our services, security alerts, communication about your linked Student’s progress or account, or responses to customer support questions.

  • To send marketing communications of potential interest to Parents. You can choose to stop receiving marketing emails from us by following the instructions contained in these emails.

  • To deliver, tailor, and measure the effectiveness of advertising to Parents.

Student User Information | Student user information is collected and used for the following:

  • To measure a Student’s progress and performance and provide associated reports to Parent Users.

  • To adapt, personalize, and customize the Student User learning experience and needs.

All Other User Information | All Other User Information is collected and used for the following:

  • To monitor, maintain, analyze and improve the functionality of the Services.

  • To assess and improve the products and services and its educational content, and to improve the user experience.

  • As we believe to be necessary and appropriate to comply with applicable laws and regulations; to comply with legal process; to respond to requests from governmental authorities; to detect violations of and enforce our Terms of Service; to protect the security of the website, products and services; to protect the rights, privacy, property, or safety of Purpose Education Collective, you, or others; and to allow us to pursue any solutions or to limit damages that we may sustain.

Non-Identifiable or Aggregated User Information:

  • From the information collected through the Services, Purpose Education Collective may create non-identifiable or aggregated data. What this means is we remove certain identifiers of the data collected that make it personally identifiable to a particular User so that it no longer allows a User to be directly or indirectly identified.

  • We may use or disclose such non-identifiable or aggregated data for lawful and legitimate business purposes, including to analyze, build and improve the Services and promote our business. When we share such information, it will not be shared in a way that could be used to identify a User.

How We Share Your Information

We only share information collected in limited circumstances. We do not disclose the personal information of Students to third parties for marketing or promotional purposes.

User information shared with third parties for the following:

  • Where a Student User account is linked to a Parent, that Student User’s information will be shared with the Parent.

  • To third parties that perform certain services for us such as analytics, credit card processing, or research or evaluation of the Services, provided those service providers agree to safeguard the information, keep it confidential, and use it only for the purposes permitted by our agreements.

  • To inform or support the consideration, negotiation, or completion of a possible merger, sale, financing or transfer of all or a portion of our business to another entity. If some or all our assets are acquired or otherwise transferred or licensed, including in bankruptcy, Purpose Education Collective shall take reasonable steps to subject such acquiring company/organization to the same commitments stated under this Privacy Policy.

  • Where you have instructed us to, for example to support inquiries either at your direction or with your informed consent.

  • As we believe to be necessary and appropriate to comply with applicable laws and regulations; to comply with legal process; to respond to requests from governmental authorities; to detect violations of and enforce our Terms of Service; to protect the security of the website, products and services; to protect the rights, privacy, property, or safety of Purpose Education Collective, you, or others; and to allow us to pursue any available solutions or to limit damages that we may sustain.

As described above, we also use third-party advertising providers to collect information about Parent Users who visit areas of the Services that are not directed to Student Users to deliver, tailor, and measure the effectiveness of advertising to Parent Users.

How We Protect Your Information

The User information we collect is stored and processed in facilities designed to allow only authorized individuals to access the infrastructure where this information is stored (e.g., secure, cloud-based servers). Because we understand and respect the trust placed in us to properly protect your information, Purpose Education Collective takes great care to maintain commercially reasonable standards of data security and protection, and continues to implement those measures for our infrastructure where User information is stored.

Purpose Education Collective and its service providers maintain strict administrative, technical, and physical measures designed to safeguard the information we process. We use industry-standard SSL encryption when collecting or transferring your information. Other safeguards include but are not limited to data encryption, firewalls, multi-factor authentication for our personnel with access to your information, and physical-access controls.

You can protect against unauthorized account access by selecting and protecting passwords appropriately, including using unique, multi-character passwords, ensuring devices are only accessed by authorized users and taking care to sign out of online accounts after you or your Student Users are finished using them. Access to information associated with User accounts is limited to those Purpose Education Collective staff members and other technical administrators who require such access to support our Services, who are designated and trained to maintain the security and confidentiality of User information.

Your Rights Concerning Information Provided to Us

Access, correction and/or deletion of information

Parent Users have the right to access, correct and/or delete their personal information which is collected and used by Purpose Education Collective. Personal information can be accessed and changed by contacting our customer support at support@purpose-educate.com. You also can access and review certain account-related details by logging into your online account and viewing relevant information in the portal.

Parent Users may contact our customer support at any time to request access to, deletion of, or correction of any personal information we have collected from or about Student Users associated with their account, including a request to us to cease collecting personal information from those Student Users. Please be aware a request to delete or cease collecting personal information may lead to closing of the relevant User’s account or the inability to use the products or Services or certain portions of the products or Services.

When a correction, deletion or other change to Student User personal information is requested and validated, Purpose Education Collective will execute the change as soon as reasonably possible and in accordance with privacy laws.

Parent Users will retain a link to allow them to continue to oversee the Student’s use of that account.

Advertising & your choices

As described above, in certain instances Purpose Education Collective uses third-party partners to deliver, tailor, and measure the effectiveness of interest-based advertising to visitors to the areas of our Services that are not directed to Students. For example, when Parents visit third-party websites and applications, our third-party providers may deliver Purpose Education Collective ads based on visits to areas of the Services that are not directed to Students.

Opting out of email communications

You can opt out of receiving commercial or promotional emails from Purpose Education Collective by following the unsubscribe instructions indicated in the email, manage your communication preferences or by contacting customer service.

Note, the information we collect may be transferred, stored and processed in Canada and the United States or any other country where we or our processors maintain offices. We will work to make transfers of personal information to a third country or an international organization subject to appropriate safeguards under applicable law.

Storing and Retaining Your Information

Information collected through the Services may be transferred, stored and processed in Canada and the United States or any other country where we, or affiliates, or our processors maintain offices, which may not provide the same level of protection for your personal information as your country, state, or province of residence, in which case it will be subject to and may be available to the government under the laws of that jurisdiction, including law enforcement, regulatory, and national security authorities.

We retain your personal information for as long as we have a relationship with you, although we retain the right to delete User accounts after a period of inactivity. After our relationship has ended, we also may retain your personal information for as long as required by law or to investigate or defend against potential legal claims.

Updates to Our Privacy Policy

If we update this Privacy Policy, we will notify you by posting a new Privacy Policy on this page and updating the Last Updated date at the top of this policy. If we make any changes that materially change the ways we process or protect your information going forward, we will provide additional notification of changes. If we make any revisions that materially change the ways in which we use or share the information previously collected from you through the Services, we will give you the opportunity to consent to such changes before applying them to that information.

Contacting Us

If you have questions or concerns regarding the way in which your personal information has been used, please contact us at privacy@purpose-educate.com, sending a ticket in to our customer support team, or by mail at 100 Esplanade E, North Vancouver, BC, V7L 4V1.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at privacy@purpose-educate.com or by mail using the details provided below:

100 Esplanade E, North Vancouver, BC, V7L 4V1, Canada